The Apple Vision Pro, the company’s first foray into mixed reality, launched earlier this year in February 2024. While its global release is still pending, reports suggest a long wait for the next-generation headset, the Apple Vision Pro 2. According to Bloomberg’s Mark Gurman, a reliable Apple insider, Apple’s roadmap for the next two years doesn’t include a successor, pushing the launch date to late 2026 at the earliest. This news may disappoint potential buyers waiting for an improved version before investing.
This extended wait time for the Vision Pro 2 comes as a surprise, considering Apple’s usual product refresh cycle. However, several reasons could be behind this delay.
Focus on Market Expansion
A major priority for Apple right now is expanding the market reach of the original Vision Pro. Currently, the headset is only available in the US. Expanding into international markets requires addressing logistical challenges, adapting to regional regulations, and developing localized software features. This initial push could occupy most of Apple’s resources, delaying the development of a new headset.
Challenges in Cost Reduction
The high price tag of the Vision Pro has been a point of discussion. Analyst Ming-Chi Kuo suggests that the mass production of Vision Pro 2 will begin in 2027. This extended timeline hints at Apple’s struggle to significantly reduce production costs. Developing a next-generation headset with substantial upgrades while maintaining a competitive price point might be a hurdle Apple needs to overcome.
Focus on Software Development
While hardware advancements take time, Apple might prioritize software development for the existing Vision Pro. Gurman’s report suggests new software updates are planned despite the hardware delay. This focus on software could enhance the capabilities and user experience of the current headset, making it a more compelling purchase even without immediate hardware upgrades.
The Competitive Landscape
The mixed reality market is still evolving, with players like Meta (formerly Facebook) and Sony offering established VR headsets. Apple might be taking its time to study competitor offerings and user feedback before finalizing the features and functionalities of the Vision Pro 2. This strategic approach could lead to a more refined product upon release.
What to Expect in the Coming Years
The wait for the Vision Pro 2 might be long, but it doesn’t mean Apple has abandoned the mixed reality space. Here’s what we might see in the coming years:
International launch of the Vision Pro: A wider release of the current headset could be on the horizon.
Software updates for the Vision Pro: New features and functionalities could enhance the user experience of the existing model.
Leaks and rumors: As development progresses, details about the Vision Pro 2 might surface.
This extended Apple Vision Pro 2 wait might frustrate some potential buyers. However, it also indicates that Apple is taking its time to develop a potentially more refined and competitive product. In the meantime, the focus on software updates and the international launch of the original Vision Pro could keep the current model relevant for a wider audience.
