Taylor Swift has done it again. Her latest album, “The Tortured Poets Department,” released on April 19, 2024, has become a global phenomenon, obliterating streaming records within its first week. This isn’t just another chart-topping feat for Swift; it’s a complete dominance of the streaming landscape.
The deluxe version of the album, boasting a whopping 31 tracks, fueled the record-breaking success. Swift surprised fans with a bonus section titled “The Anthology,” featuring 15 additional songs. This supersized offering resonated with Swifties (Swift’s devoted fanbase), who propelled the album to the biggest streaming week ever recorded on Billboard’s Global 200 chart.
Luminate, a data tracking firm, reported a staggering 1.76 billion global streams for “The Tortured Poets Department” in its first week. This surpasses Swift’s previous records and sets a new standard for the music industry. The album’s deluxe edition holds the title for the most globally streamed album in a week since the Billboard Global 200’s inception in 2020.
Even more impressive is the performance of the album’s core 16 tracks, which garnered a phenomenal 1.27 billion streams. This underlines Swift’s unparalleled popularity and the unwavering dedication of her fanbase.
The success was wider than global figures. In the United States, “The Tortured Poets Department” shattered the single-week streaming record, amassing a jaw-dropping 891.34 million on-demand official streams within its first six days, according to Luminate. This dethrones Drake’s previous record held by “Scorpion.”
Swift’s impact was more than just digital. The album also revitalized physical sales. Vinyl sales reached 859,000 units, the highest number in modern history. Overall album sales were equally impressive, with “The Tortured Poets Department” moving a remarkable 1.8 million copies in the U.S. within its first five days.
The juggernaut didn’t stop there. On Spotify, the album became the platform’s most-streamed in a week, surpassing 1 billion streams globally just four days after release. The lead single, “Fortnight (feat. Post Malone),” became the platform’s most-streamed song in a single day, and Swift herself became the most-streamed artist in a single day on Spotify.
The album’s impact transcended individual platforms. By Monday of release week, Swift had secured another record: all 14 spots on the Billboard Hot 100 were taken by songs from “The Tortured Poets Department.” This surpasses her previous record of monopolizing the top 10 with her 2022 album, “Midnights.”
Critics have yet to release their reviews, but the public’s verdict is clear: “The Tortured Poets Department” is a cultural phenomenon. With its record-breaking performance and a deluxe edition packed with surprises, the album is a testament to Taylor Swift’s enduring reign as a pop music icon. Whether the critical reception matches the commercial success remains to be seen, but one thing is sure: “The Tortured Poets Department” has well and truly redefined streaming success.