Adobe made waves at the Adobe MAX 2023 in Los Angeles by unveiling a groundbreaking and interactive dress that can instantly transform its design and style. The presentation, led by research scientist Christine Dierk, left the audience in awe as they witnessed the dress’s remarkable abilities.

The dress features a non-emissive textile that can display content like a screen. According to a report published by The Verge, the fabric has built-in touch sensors and can be used as a canvas for new designs or as a low-power billboard that flashes text-based advertisements. It can also change colors on command or based on the movement of its wearer. The company’s researchers have shown this flexible textile display technology on small items like canvas and handbags. Still, they decided to bring it to the fashion world by making a unique dress.

When Dierk started presenting the interactive dress, she shocked everyone as it immediately began shifting its patterns continuously in response to her commands. She even asked the crowd to move around to see how the dress would react as it detected their movements and shifted its patterns to mirror them.

Dierk then showed the audience how to change the dress designs using a mobile app. They can choose to add a pattern, image, or animation and can even play with it by changing its shape and size. The interactive dress can also be synchronized with audio and dance to the music.

It’s no secret that the tech industry is increasingly interested in apparel and fashion. Several companies are now trying to make their mark in the fashion-tech space and aiming to bring their technologies to our clothes. While it needs to be clarified when the dress developed by Project Primrose will be available to consumers and designers, it’s safe to say that we won’t see the last of this exciting technology in fashion.

In an event that is sure to be a highlight of MAX 2023: Sneaks, Adobe will reveal a game-changing piece of clothing that will change how we interact with our digital devices. A video posted by the account endless_knowledge on Instagram shows a dress that can remap its design in just one click. The company will be introducing the prototype of its Project Primrose at the event, which will take place on October 10. The dress, covered in scale-like displays, will instantly morph to match the user’s movements and expressions. The video demonstrates how the dress can be paired with a phone to create dynamic and animated fashion videos. The technology will be integrated into the dress’s fabric, allowing the designer to quickly bring their cherished creations to life. Adobe and Project Primrose will be able to project any content created with tools like Firefly, After Effects, Adobe Stock, and Illustrator onto the entire surface of the scaly dress, according to a report published by Design Boom.