Twitter said on Thursday that some of the verified content creators on the social media platform will be eligible to get a part of the advertising revenue the company earns. Twitter said that the creators will get a share of the revenue from ads displayed in their replies.
The program was first announced in February by Elon Musk, the tech billionaire who took over Twitter. It needed to be clarified then how it would work, and now the company is finally starting to pay out some of the rewards, according to Newsweek. Some high-profile users have reported receiving payouts from Twitter for the ad revenue in their replies.
However, it is essential to note that the payments will not be huge. The amount one will receive largely depends on how many people see the reply ad and how much it is clicked on. Sometimes, users can generate enough money from the ads in their replies to cover their Twitter Blue monthly subscription fee.
In order to be eligible for this ad revenue-sharing program, the content creators will need to meet specific requirements. They will need to be a Twitter Blue subscriber and have at least five million impressions on their posts in each of the last three months. They will also need to pass a human review by Twitter’s monetization team. Twitter says that it will soon launch an application process for the program. The application will be available in the monetization settings menu on Twitter.
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This is the first time that Twitter has started paying out ad revenue through payouts to content creators. This is a significant change for Twitter, which is desperately trying new ways to attract and keep its users on the platform. In addition, the company faces stiff competition from other microblogging apps like Meta’s Threads, which has managed to attract over 10 million users within a week of its launch.
Currently, Twitter earns $21 million per quarter from its Twitter Blue subscribers, which will likely increase as more people sign up for the service. However, only a tiny fraction of the company’s overall ad revenue comes from replies, and ad exposure in replies is not likely to significantly increase any time soon.
However, the ad revenue shared with the content creators will help bring more revenue to Twitter. This will also ensure that more users remain engaged and stick around the app. This is good news for the platform, which has been struggling since Elon Musk took over. It has been accused of paying out too few severance checks to laid-off employees and failing to pay rent on its offices. It recently announced cutting ad exposure by half for its Blue subscribers.