Because design thinking intentionally begins with the needs of the people and not the technology, features or assumptions internally, it has become one of the most popular methods for product innovation. It is an iterative, human centered process that promotes the creation of desirable, technologically feasible and commercially viable solutions. Human-centred design teams often unearth insights missed by the traditional, stepwise development process, by constantly empathizing, defining the real problem, ideating, creating rapid prototypes and testing them in the real
