The Yeezy line of sneakers designed by rapper Kanye West has been a big boon for Adidas (ADSGn.DE), capturing the hearts and minds of sneaker enthusiasts and fashion-conscious consumers. However, the collaboration with the high-profile figure ended up being a double-edged sword for the German sportswear company as Ye’s controversial statements about slavery and racism caused a backlash that led to the severing of their partnership in October. According to the Financial Times, however, this Yeezy catastrophe may end happily.
