Vietnams VinFast plans to deliver its first E.V.s to Europe this year after receiving regulatory approval, its chief executive told Reuters on Thursday. The firm, part of the country’s largest conglomerate, Vingroup, aims to become a global sustainability brand focusing on automotive manufacturing.

VinFast will send some 3,000 of its VF8 crossovers to France, Germany, and the Netherlands in the fourth quarter of this year from the company’s factory in northern Vietnam, said Le Thi Thu Thuy. She did not say if the company would also send cars to Israel in the same period.

Vingroup, which has its hand in everything from software development to golf courses, established VinFast in 2017 to focus on E.V. manufacturing. Its E.V.s, the V.F. 8 and V.F. 9, are already being sold in Vietnam and the U.S. The company hopes to use its presence at this year’s L.A. Auto Show to build buzz for its vehicles ahead of sales in 2023.

Despite the company being relatively new to the world of electric vehicles, its E.V.s have received favorable reviews from respected car reviewers. The V.F. 8, currently being delivered to customers in the U.S., has been praised for its comfort and acceleration. However, it remains to be seen if the Vietnamese company can compete with Teslas in the U.S., where demand for electric cars has been sluggish in recent months.

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The VF8 was the first SUV produced by VinFast and is set to be followed in early 2023 by the larger VF9. The company is taking reservations for both models in the U.S. and Canada. VinFast is also expected to showcase the V.F. 8 and V.F. 9 at this month’s Los Angeles Auto Show as it looks to make a splash in the U.S. ahead of its domestic launch next year.

As the E.V. market faces many challenges, including a shortage of critical components, VinFast is looking to diversify its production. It is working on a battery plant in North Carolina that will produce 150,000 cars annually once it opens in 2025.

Le Thuy emphasized that the company was committed to investing in the future of electric cars and had no intention of stepping back from its plans. She added that she was confident that the market could recover as more people realize the benefits of going green and shift away from internal combustion engines.

VinFast can leverage its existing technology and experience in assembling cars to compete in the global E.V. market. It has a unique advantage in its home market, where electric vehicle ownership is much higher than in the United States or many other countries.

Nonetheless, it will take time and money for VinFast to establish itself in the world of E.V.s, primarily as it competes with well-established rivals like Tesla and Ford. It will also have to overcome a sluggish market for E.V.s in the United States, where some companies, such as Lucid, are cutting monthly lease prices on their products to boost sales and attract customers.