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Bjorn Gulden

Adidas CEO Bjorn Gulden Dials Up Transparency with 60,000 Employees

In a recent town hall meeting, Bjorn Gulden, the CEO of Adidas, took a bold step towards fostering transparency by sharing his mobile number with approximately 60,000 employees. This move, as reported by the Wall Street Journal, reflects Gulden’s commitment to open communication and his vision to transform the company culture. A former professional football player and former leader of rival brand Puma for nine years, Gulden aims to reshape Adidas by providing direct accessibility to himself for the staff.

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