The youthful Chinese smartphone maker Realme announced it had shipped more than 200 million phones since it was established a little over five years ago, most outside China. The company claims to be the fifth fastest smartphone maker to reach this milestone and demonstrates it has made significant inroads into mature markets such as Europe and Japan. Realme is owned by Chinese consumer hardware giant BBK Electronics, which owns the Oppo and Vivo brands, making it a significant player in the global smartphone industry.
The company is credited with its trendsetting design, young team members, and passionate corporate culture. Its brand mission focuses on the idea of Dare to Leap, which is evident in its product development strategy and marketing efforts. Realme smartphones are renowned for their affordable prices, powerful performance, and stylish designs. The company is aiming to double its sales within three years by expanding its GT series high-end handsets, improving the C series performance as an entry-level model and enhancing the gaming-centric Narzo series.
Realme is also preparing to launch a premium phone with the GT 5 Pro that will feature Qualcomm’s latest flagship Snapdragon 8 Gen 3 processor and Sony’s LYT-T808 camera sensor. The company’s chief marketing officer said the new device would be positioned as a challenge to higher-end smartphones and would compete with the likes of Huawei’s P20 Pro and Samsung’s Galaxy S9.
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Realme has set up a global research and development center in Bangalore, India, to accelerate its growth. It has also built a massive global supply chain to reduce costs and time to market. This enables it to offer its products competitively while maintaining high-quality standards.
In addition, Realme’s e-commerce partnership with platforms such as Flipkart, Amazon, and Daraz in South Asia and Lazada and Shopee in Southeast Asia has helped the company expand into these markets without spending on physical retail outlets. This business model has been instrumental in boosting Realme’s success, especially during last year’s Double 11 shopping festival.
The company’s rapid prominence can be attributed to its strong business model, robust international presence, and consumer trust. However, it has been hampered somewhat by anti-China consumer sentiments in recent months, which could have impacted its performance in specific markets. Nevertheless, the company remains positive and is confident it will continue growingiferate. The company is looking to enter several new markets in the coming years, including Europe, Russia, and its home market of China.