After a brilliant performance at the 2022 World Championship in Antwerp, where she scored the team bronze medal, it was announced that the French athlete is the new ambassador for the luxury brand. Dior’s Twitter and Instagram accounts made the announcement with a series of photos of the athlete wearing the latest menswear collection designed by Kim Jones. The caption read, “As part of the partnership sealed between Paris 2024 and LVMH, the Group and its Maisons aim at providing direct support for certain athletes whose exemplary journeys make them ‘Artisans of All Victories.'”
The French luxury brand is familiar with having celebrities as their ambassadors. Actresses like Scarlett Johansson, Dakota Johnson, and Alicia Vikander have been fronting campaigns for the brand.
If you follow the brand on social media, they regularly promote their ad campaigns with the stars sporting couture pieces by Nicolas Ghesquiere. In addition to promoting the new campaign, they share photos of the stars on the runway.
For instance, you can see Alicia Vikander wearing a white lace dress at the recent Milan runway show. The star has also sported the house’s embroidered leather skirts multiple times. She also wore a Dior jacket to the Clooney Foundation for Justice’s Albie Awards earlier this month.
The brand has also enlisted K-pop idols as their ambassadors. The latest celebrity to join their ranks is BTS member Jimin.
As a part of the partnership with Paris 2024, the brand posted photos of the star wearing Dior outfits on their Instagram account. The caption read, “As part of a partnership sealed between Paris 2024 and LVMH, we are pleased to welcome the talented athlete @Melanie_DJDS972. A quadruple European champion in artistic gymnastics, she trains in Texas to improve her performance for the 2020 Tokyo Olympics.”
In addition to being an elite gymnast, the young star is also a famous actor. The BTS star is filming for the upcoming movie It’s Only the End of the World, directed by Xavier Dolan. Earlier this year, he was the face of Dior Beauty Korea and has been featured in Prada and Rag & Bone campaigns.
While it’s no secret that the luxury brand loves to enlist celebrity faces to help promote their products, it is interesting to note that most celebrities are from the same region as the fashion house. In other words, the brand is trying to tap into the growing market for its luxury goods in Asia. In addition to having the right look and appeal for the Asian market, it also helps that many of these celebrities have an international following and are known for their philanthropic work in their home countries. For more information on the latest collections from Dior, visit their official website. You can also shop for their accessories, skincare, and perfumes online.